Mukufuna kupanga switi yofewa yogunda? Choyamba, chifukwa chake achinyamata amapenga nazo.

"Zogulitsa zofulumira kwambiri zomwe ndagwira m'miyezi isanu ndi umodzi yapitayi zakhala zofewa zofewa. Ogula amangokonda, " adagawana nawo wogawira Mr.Lu, wochokera ku Jilin Province ndi China Candy posachedwapa. Zowonadi, m'miyezi isanu ndi umodzi yapitayo, masiwiti ofewa - mitundu yosiyanasiyana ya iwo - akhala gulu lomwe limakambidwa kwambiri pakati pa ogulitsa, opanga, ndi mtundu ku China Candy.

Kupyolera mu kusanthula deta za nkhani zofewa zokhudzana ndi maswiti zofalitsidwa ndi China Candy ndi kafukufuku wa m'munda, tatsimikiza kuti maswiti ofewa ndi otchukadi. Pamene ogula amazikonda, opanga amalolera kuzipanga, kupanga mkombero wabwino. Komabe, gulu lodziwika bwino lotenthali limakumana ndi zoopsa monga "kuchuluka kwa opikisana nawo," "homogenization," komanso ngakhale kusokonezeka kwa msika chifukwa cha mpikisano wothamanga.

Chifukwa chake, momwe mungadziwike m'gulu lomwe likuyenda bwino ndikupanga maswiti ofewa a blockbuster limakhala funso lofunikira.

Kupambana ndi Soft Candies

Mu 2024, Xufuji adakweza maswiti ake a Xiong Doctor Soft Candy ndi maswiti odzaza madzi okwanira 100%, omwe adalandira ulemu wa nyenyezi zitatu kuchokera ku ITI International Taste Awards - nthawi zambiri amatchedwa "Oscar of Food". Chaka chino, maswiti ofewa a Xiong Doctor a 100% (kuphatikiza maswiti ophulika ndi maswiti osenda) adalembedwa bwino m'gulu la iSEE's Top 100 Innovative Brands.

Monga momwe dzinalo likusonyezera, 100% ya maswiti ofewa amadzimadzi amatanthauza maswiti ofewa omwe amapangidwa makamaka kuchokera ku 100% yamadzi amtundu wa zipatso omwe ali ndi zotsekemera pang'ono kapena zopanda zina, inki ndi zowonjezera.

Maswiti ofewa amtunduwu samangokhala ndi kukoma kwachirengedwe kwa madzi a zipatso, komanso amawongolera kwambiri kukoma kwa mankhwalawa. Pakadali pano, zopangira zoyera zachilengedwe zimakhala ndi zakudya zambiri, zomwe zimakwaniritsa zosowa za ogula pazakudya zopatsa thanzi. Ndi gulu lodziwika lomwe limatsatiridwa ndi aliyense pamakampani opanga maswiti pakadali pano.

China Candy adapeza kuti 100% maswiti ofewa amadzimadzi akukhala otchuka kwambiri pamsika posachedwa. Mitundu yambiri monga Wangwang, Xinqitian, Xu Fuji ndi Blue Blue Deer ayambitsa maswiti atsopano ofewa okhala ndi "100% juice". Jin Duoduo Food, mtundu wapakhomo womwe ukulowanso mumsika waku China utakula kutsidya lina, umagwira ntchito yopanga masiwiti ofewa komanso osangalatsa pansi pa mitundu iwiri ikuluikulu: Beiubao ndi Amais. Zogulitsa zawo zotchuka monga Beiubao Probiotic Soft Candy, Amais 4D Building Blocks, ndi Amais 4D Burst-Style Soft Candy agwira bwino zokonda komanso mitima ya ogula aku China.

Kodi masiwiti ofewa amakopa bwanji mitima ya achinyamata?

Mumsika waku US, Nerds——, mfumu yamaswiti ofewa pansi pa Ferrero yemwe amapeza $6.1 biliyoni pachaka, adabwereranso mochititsa chidwi—kuchokera pakugulitsidwa ndi Nestlé mpaka pagulu la maswiti ofewa a Amazon. Chinsinsi chachikulu chagona pakupanga zatsopano. Malinga ndi Innova Market Insights '"Top Ten Trends in China's Food & Beverage Industry," "Experience First" ili pamwamba pamndandanda, ndi 56% ya ogula aku China akuyembekezera zochitika zatsopano kuchokera ku chakudya. Masiwiti ofewa amakwaniritsa izi. Maswiti Ofewa a Nerds, ngakhale malonda akutsika, adapangidwa molimba mtima ndikukulunga masiwiti owoneka bwino mumtundu wa QQ jelly cores, ndikupangitsa kuti pakhale mawonekedwe apawiri akunja owoneka bwino komanso mkati mwachikondi.

Zowonadi, kusinthasintha kwa maswiti ofewa kumapangitsa kusinthasintha kwakukulu kopanga. Maswiti a chingamu akhala okondedwa kwambiri ndi ogula, ndi mabaga awo odziwika bwino, kola, ndi mawonekedwe owoneka ngati pitsa omwe amathandizira kwambiri. Pokhala apainiya pamaswiti ogwira ntchito, Beiubao adakhazikitsa motsatizana maswiti omwe ali ndi zinki, ma gummies opatsa zipatso / masamba, ndi ma gummies a vitamini C a elderberry, akukulitsa pang'onopang'ono ntchito yake yogulitsa - zonse zikomo chifukwa cha chibadwa cha ma gummies. Ubwinowu ukuwonekeranso muukadaulo waukadaulo: 100% ukadaulo wamadzi amtundu wa zipatso pano ndiwongopanga ma gummies, pomwe zinthu zachikhalidwe monga ma lollipops ndi ma marshmallows sizikhala ndi madzi opitilira 50%. Ubwino wazinthu zopangirawu umalola ma gummies kukhalabe ndi fungo la zipatso pomwe amapeza mawonekedwe apadera ngati "kuphulika" ndi "malo oyenda" kudzera munjira zatsopano zopangira, ndikupanga mpikisano wosiyana. Kaya ndi "opatsable gummies" kapena "maswiti a juice wa zipatso" ochititsa chidwi, izi zakhala zikuchitika nthawi zonse pazakudya za achinyamata. Sizinalinso zokhwasula-khwasula - asintha kukhala zida zochepetsera kupsinjika, zotengera zithunzi, ndi nsanja zogawana zomwe zili ndi Generation Z kufunafuna zosangalatsa zazing'ono.

Kuzungulira kwatsopano kwa nkhondo yofuna chidwi

Kutchuka kwa ma gummies kumapangitsa kuti kupambana kukhale kosavuta, koma kumafuna miyezo yapamwamba: osati kungogulitsa bwino ndikuphulika pakutchuka, komanso kukhalabe ndi chipambano chanthawi yayitali ngati ogulitsa opirira. Kuwunikanso zinthu zomwe zangotulutsidwa kumene, ndi ziti zomwe zili ndi mwayi woti zitha kukhala zotchuka kwanthawi yayitali? Kupitilira pazokambirana zam'mbuyomu, Xintiandi, yemwe adapeza kukwera kwamtundu kudzera mumitundu yake ya 3D yochulukira, sanapumitsidwe. Yatsogola pothandizana ndi "Zootopia 2" kukhazikitsa 100% juice gummies.

Pakati pa zinthuzi, ma gummies otsekemera a Vitamini C komanso maswiti a lollipop a Vitamini C amakhala ndi madzi a zipatso 100%, omwe amapezeka mu rasipiberi ndi zokometsera za malalanje amwazi. Zogulitsazi zimalonjeza kumverera kwatsopano kwa zipatso mwa kutafuna, kutsindika chiyero chachilengedwe ndi chitetezo cha organic. Amaperekanso zowonjezera za vitamini C tsiku lililonse pomwe alibe shuga komanso wopanda mafuta, zomwe zimapatsa ogula chitsimikizo chowonjezera chathanzi. The Want Want QQ Fruit Knowledge Gummies, yomwe idapeza ma yuan 25 miliyoni pakugulitsa mkati mwa mwezi umodzi ndi theka kuyambira pomwe idakhazikitsidwa, ilinso ndi madzi a 100% ndikugogomezera "zopanda mafuta, zolemetsa zopepuka" kuti zisangalatse. Kouli akupitilizabe lingaliro lake losaina la hamburger gummy pobweretsa maswiti atsopano ophikidwa chaka chino, ndikudabwitsanso. Mndandanda wa HAO Liyou's Fruit Heart umayambitsa zokometsera zatsopano: Yangzhi Ganlu (mame okoma) ndi Golden Kiwi (golide kiwi), wophatikizidwa ndi maluwa amaluwa ngati maluwa oyera a pichesi ndi maswiti obiriwira a jasmine peel omwe amagwirizana ndi chikhalidwe chachikondi cha masika. Fruit Heart Series imabweretsanso zokometsera za chivwende zomwe zimagwirizana bwino ndi chilimwe, zokhala ndi madzi 90% zomwe zimatsimikizira kukoma komanso thanzi labwino. Pamene bizinesi ya gummy ikulowa m'gawo latsopano, ma brand akuyenera kupanga zatsopano kuti apitirire kusinthasintha kwazinthu ndikukhala ogulitsa kwambiri munthawi yovutayi.

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