Unoda kugadzira hit soft candy? Kutanga, nei vechidiki vachipenga nazvo.

"Chigadzirwa chinokurumidza kutengesa chandakabata mumwedzi mitanhatu yapfuura chave chiri zvihwitsi zvinyoro. Vatengi vanongochida," akagovera muparidzi Mr.Lu, kubva kuJilin Province neChina Candy munguva pfupi yapfuura. Chokwadi, mumwedzi mitanhatu yapfuura, zvihwitsi zvakapfava-akasiyana siyana-akange ari chikamu chinonyanya kukurukurwa pakati pevagovera, vagadziri, uye mabhureki muChina Candy.

Kuburikidza nekuongorora dhata kwezvinyorwa zvihwitsi zvine chekuita nehunyoro zvakaburitswa neChina Candy uye tsvakiridzo yemumunda, tanyatsogutsikana kuti zvihwitsi zvinyoro zvinofarirwa. Kana vatengi vachizvida, vagadziri vanozvipira kuzvigadzira, vachigadzira kutenderera kwakanaka. Nekudaro, iyi inozivikanwa inopisa chikamu inotarisana nenjodzi dzakadai se "kuwandira kunze vakwikwidzi," "homogenization," uye kunyangwe kukanganisa kwemusika nekuda kwemakwikwi ekucheka.

Nekudaro, maitiro ekumira kunze mune ino mafambiro uye kugadzira blockbuster yakapfava candy inova mubvunzo wakakosha.

Kuhwina neSoft Candies

Muna 2024, Xufuji yakakwidziridza Xiong Chiremba Soft Candy neindasitiri yekutanga 100% yakazara muto, iyo yakawana rukudzo rwenyeredzi nhatu kubva kuITI International Taste Awards - inowanzodaidzwa kuti "Oscar of Chikafu". Gore rino, Xiong Chiremba's 100% muto nyoro zvihwitsi akateedzana (kusanganisira kuputika zvihwitsi uye zvihwitsi zvakanyungudutswa) zvakabudirira kunyorwa pakati peSEE's Pamusoro 100 Innovative Brands.

Sezvinoratidzwa nezita racho, 100% muto zvihwitsi zvakapfava zvinoreva siwiti yakapfava inogadzirwa zvakanyanya kubva ku100% yakachena muto wemichero ine zvishoma kana kusave nezvimwe zvinotapira, pigment uye zvinowedzera zvinowedzera.

Mhando iyi ye candy yakapfava haingochengetedzi chete kunhuhwirira kwechisikigo kwejusi yemichero, asiwo inovandudza zvakanyanya kuravira kwechigadzirwa. Zvichakadaro, izvo zvakachena zvechisikigo zvigadzirwa zvakapfuma mune zvinovaka muviri, izvo zvinosangana nezvinodiwa nevatengi kune zvine hutano snacks. Icho chikamu chakakurumbira chinoteverwa nemunhu wese muindasitiri yezvihwitsi parizvino.

China Candy yakaona kuti 100% muto zvihwitsi zvinyoro zviri kuwedzera kufarirwa pamusika nguva pfupi yadarika. Mabhuranzi mazhinji akadai saWangwang, Xinqitian, Xu Fuji uye Blue Blue Deer akatangisa zvihwitsi zvitsva zvinyoro zvine "100% muto". Jin Duoduo Chikafu, mhando yemumba inopinda zvakare mumusika weChinese mushure mekuwedzera mhiri kwemakungwa, inogadzirisa kugadzira zvihwitsi zvinoshanda uye zvinovaraidza pasi pemhando mbiri huru: Beiubao neAmais. Zvigadzirwa zvavo zvakarova seBeiubao Probiotic Soft Candy, Amais 4D Zvivharo zvekuvaka, uye Amais 4D Burst-Style Soft Candy vakabudirira kutora zvese zviri zviviri kuravira uye moyo yevatengi veChinese.

Zvihwitsi zvinyoro zvinokunda sei mwoyo yevechidiki?

Mumusika weUS, Nerds——, mambo wemahwindi akapfava ari pasi peFerrero uyo aiwana mabhiriyoni matanhatu emadhora pagore, akaita kudzoka kunokatyamadza—kubva pakutengeswa naNestlé kusvika kune akatonga chikamu cheAmazon nyoro. Chakavanzika chikuru chiri mukuvandudza kunoramba kuripo. Zvinoenderana neInnova Market Insights '"Top Ten Trends muChina's Food & Beverage Indasitiri," "Experience First" inotungamira runyorwa, ne56% yevatengi vekuChina vakatarisira zviitiko zvitsva kubva muchikafu. Maswiti akapfava anozadzisa zvinodiwa izvi. Nerds Soft Candy, kunyangwe kutengesa kuri kudzikira, vakashinga kugadzirwa nekuputira zvihwitsi zvine mavara ane mavara muQQ-style jelly cores, kuwana huviri mameseji ekunze ekunze uye nyoro mukati.

Chokwadi, kuchinjika hunhu hwezvihwitsi zvinyoro zvinobvumira hukuru hwekusika kuchinjika. Gum candies zvave zvinofarirwa nevatengi, neiyo burger yavo inoyevedza, kola, uye magadzirirwo akaita sepizza anoita mipiro yakakosha. Kuve mapiyona muma candies anoshanda, Beiubao yakatevedzana yatanga ma gummies ane zinc, michero/miriwo yekudya fiber gummies, uye elderberry vhitamini C gummies, zvishoma nezvishoma ichiwedzera kushanda kwayo chigadzirwa portfolio - zvese nekuda kwehunhu hwemagummies. Mukana uyu unoratidzwawo muhunyanzvi hwehunyanzvi: 100% yakachena muto wemukati tekinoroji parizvino yakasarudzika kumagummies, nepo zvigadzirwa zvechinyakare senge lollipops uye marshmallows hazviwanzo kuve neinodarika 50% muto. Iri raw material advantage inobvumira magummies kuchengetedza michero yakachena inonhuhwirira ichiwana yakasarudzika mameseji se "kuputika" uye "inoyerera nzvimbo" kuburikidza nehunyanzvi hwekugadzirisa hunyanzvi, kugadzira kukwikwidza kwakasiyana. Ingave "pepaable gummies" kana zvinoyevedza "muto wemuchero gummies", izvi zvave zvinogara zvichiitwa nevechidiki pasocial media. Havasisiri masvutugadzike chete - vashanduka kuita maturusi ekunyaradza-kushushikana, mapikicha emifananidzo, uye kugovera mapuratifomu anosanganisira Generation Z kutsvaga kwemafaro madiki.

A new round of the battle for attention

Kuzivikanwa kwemagummies kunoita kuti kubudirira kuve nyore, asi kunoda zviyero zvepamusoro: kwete chete kuti ivo vanofanirwa kutengesa zvakanaka uye kuputika mukuzivikanwa, asi zvakare kuchengetedza budiriro yenguva refu sevanotsungirira vatengesi. Kuongorora zvichangobva kutangwa zvigadzirwa zvegummy, ndezvipi zvinomira mukana wekuva hits inogara kwenguva refu? Kuenderera mberi kubva munhaurirano yapfuura, Xintiandi, iyo yakawana kukwidziridzwa kwemhando kuburikidza neiyo 3D inosvuura gummies, haina kuzorora pakubata kwayo. Yakatungamira nekubatana ne "Zootopia 2" kutanga 100% juice gummies.

Pakati pezvigadzirwa izvi, ese ari maviri Vitamin C muto-anonaka magummies uye Vitamin C lollipop candies inoratidzira 100% yakachena muto wemichero, unowanikwa mune raspberry uye ropa orange flavour. Zvigadzirwa izvi zvinovimbisa kunzwa kutsva kwemuchero kuburikidza nekutsenga, kusimbisa kuchena kwechisikigo uye kuchengetedzwa kwehupenyu. Ivo zvakare vanopa zuva nezuva vhitamini C yekuwedzera asi isina shuga-isina uye isina mafuta, ichipa vatengi humwe hutano hwehutano. Iyo Want Want QQ Fruit Knowledge Gummies, iyo yakawana 25 miriyoni yuan mukutengesa mukati memwedzi mumwe nehafu yekutanga, yakafanana ine 100% muto uye inosimbisa "zero mafuta, kuremerwa kuremerwa" kune kutapira. Kouli anoenderera mberi nekusaina hamburger gummy pfungwa nekuunza zvihwitsi zvitsva zvebhegi gore rino, zvichiunza chimwe chishamiso chinonakidza. HAO Liyou's Fruit Heart series inotangisa maflavour matsva: Yangzhi Ganlu (dova rinotapira) uye Golden Kiwi (yegoridhe kiwi), inokwenenzverwa nemagadzirirwo emwaka anotumbuka senge chena peach maruva uye girinhi mazambiringa jasmine peel candies anowirirana nechirimo cherudo ambiance. Iyo Fruit Heart Series inounzawo mavise-zvinonaka zvigadzirwa zvinonyatsoenderana zhizha, ine 90% muto wemukati unovimbisa zvese zvinonaka uye hutano hunobatsira. Sezvo indasitiri yegummy ichipinda muchikamu chitsva, mabhureki anofanirwa kuvandudza kutenderera kutenderera kwechigadzirwa uye kuve vatengesi vanotsungirira munguva ino yekutarisisa-shoma.

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