Ngaba uyafuna ukwenza ilekese ethambileyo? Okokuqala, kutheni abantu abaselula bephambana ngayo.

"Imveliso ethengiswa ngokukhawuleza endiyiphetheyo kwiinyanga ezintandathu ezidlulileyo i-candy ethambileyo. Abathengi bayayithanda nje, " kwabelwana nomsasazi uMr.Lu, ovela kwiPhondo laseJilin kunye neChina Candy kutshanje. Enyanisweni, kwiinyanga ezintandathu ezidlulileyo, iilekese ezithambileyo-iintlobo ezahlukeneyo zazo-ziye zaba lelona candelo lixutyushwa rhoqo phakathi kwabathengisi, abavelisi kunye neempawu eChina Candy.

Ngokusebenzisa uhlalutyo lwedatha yamanqaku athambileyo anxulumene nelekese epapashwe yiCandy yaseTshayina kunye nophando lwasendle, siye saqiniseka ngakumbi ukuba iilekese ezithambileyo zithandwa ngokwenene. Xa abathengi bezithanda, abavelisi bakulungele ukuzivelisa, bedala umjikelo ofanelekileyo. Nangona kunjalo, olu didi lwaziwayo olushushu lujongene nemingcipheko efana "nokuxinana kwabakhuphisanayo," "i-homogenization," kunye nokuphazamiseka kwemarike ngenxa yokhuphiswano lwe-cutthroat.

Ke, indlela yokuma kolu didi oluhamba phambili kunye nokwenza i-blockbuster ethambileyo yeswiti iba ngumbuzo obalulekileyo.

Ukuphumelela ngeelekese ezithambileyo

Ngo-2024, uXufuji waphucula i-Xiong Doctor Soft Candy yakhe yokuqala kwi-100% yeelekese zejusi egcwele ijusi, eyafumana iwonga leenkwenkwezi ezintathu kwi-ITI International Taste Awards - ehlala ibizwa ngokuba yi "Oscar of Food". Kulo nyaka, i-Xiong Doctor's 100% yejusi ethambileyo yeelekese uthotho (kubandakanywa iilekese ezigqabhukileyo kunye neelekese ezixotshiweyo) zidweliswe ngempumelelo phakathi kwe-iSEE's Top 100 Innovative Brands.

Njengoko igama libonisa, i-100% ye-juice ye-candy ethambileyo ibhekiselele kwilekese ethambileyo eyenziwe ikakhulu kwi-100% yejusi yeziqhamo ecocekileyo enezimuncumuncu ezincinci okanye azikho ezinye, ii-pigments kunye nezongezo ezongeziweyo.

Olu hlobo lwe-candy ethambileyo alugcini nje ukugcina incasa yendalo yejusi yeziqhamo, kodwa iphucula kakhulu incasa yemveliso. Okwangoku, izinto ezicocekileyo zendalo eziluhlaza zityebile kwisondlo, ezihlangabezana neemfuno zabathengi zokutya okunempilo. Ludidi oludumileyo olulandelwa ngumntu wonke kushishino lweelekese okwangoku.

I-China Candy yafumanisa ukuba i-100% yeelekese ezithambileyo zejusi ziya zithandwa kakhulu kwimarike kutshanje. Iimveliso ezininzi ezifana neWangwang, iXinqitian, iXu Fuji kunye neBlue Blue Deer ziye zasungula iilekese ezithambileyo ezintsha ezine "100% yejusi". I-Jin Duoduo Food, uphawu lwasekhaya oluphinda lungena kwimarike yaseTshayina emva kolwandiso lwaphesheya kolwandle, lugxile ekuveliseni iilekese ezisebenzayo nezokonwabisa ezithambileyo phantsi kweebrendi ezimbini eziphambili: iBeiubao kunye neAmais. Iimveliso zabo ezithandekayo ezifana ne-Beiubao Probiotic Soft Candy, i-Amais 4D iibhloko zokwakha, kunye ne-Amais 4D Burst-Style Soft Candy ziye zabamba ngempumelelo zombini iincasa kunye neentliziyo zabathengi baseTshayina.

Iilekese ezithambileyo ziphumelela njani iintliziyo zolutsha?

Kwimarike yaseMelika, uNerds——, ukumkani weelekese ezithambileyo phantsi kukaFerrero owafumana i-6.1 yeebhiliyoni zeedola ngonyaka, wenza imbuyekezo enomtsalane-ukusuka ekuthengisweni nguNestlé ukuya kudidi oluphezulu lweelekese ezithambileyo zaseAmazon. Imfihlelo engundoqo ilele kubuchule obutsha obuqhubekayo. Ngokutsho kweInnova Market Insights '"IiNdlela eziPhezulu ezilishumi kwiShishini lokuTya kunye neSiselo saseTshayina," "Amava kuQala" phezulu kuluhlu, kunye ne-56% yabathengi baseTshayina abalindele amava anoveli ekutyeni. Iilekese ezithambileyo zizalisekisa le mfuno. I-Nerds Soft Candy, nangona intengiso iyehla, yasungulwa ngesibindi ngokusonga iilekese ezimuncu ezimibalabala kwi-QQ-style jelly cores, iphumeza ukuthungwa kabini komphandle okrwada kunye nethenda yangaphakathi.

Ngokwenene, ukuguquguquka kwemvelo yeelekese ezithambileyo zivumela ukuguquguquka okukhulu kokuyila. Iilekese zeGum ziye zathandwa ngabathengi, kunye nebhega yazo edumileyo, icola, kunye noyilo olumilise okwepizza zenza igalelo elibalulekileyo. Ukuba ngoovulindlela kwiilekese ezisebenzayo, i-Beiubao iye yasungula ngokulandelelana iigummies ezityetyiswe zinc, iziqhamo/imifuno yokutya ifayibha gummies, kunye ne-elderberry vitamin C gummies, ngokuthe ngcembe yandisa ipotfoliyo yemveliso esebenzayo- konke oku kubulela kwiimpawu zendalo zeegummies. Olu ncedo lukwabonakaliswa kubuchule bobugcisa: I-100% yetekhnoloji yesiqulatho sejusi yeziqhamo esulungekileyo okwangoku ikhethekile kwiigummies, ngelixa iimveliso zesintu ezifana nelollipops kunye nemarshmallows zingafane zibenejusi engaphezulu kwama-50%. Le nzuzo yemathiriyeli ekrwada ivumela iigummies ukuba zigcine amavumba eziqhamo ngelixa zifumana ukuthungwa okukhethekileyo okufana "nokuqhuma" kunye "neziko eliqukuqelayo" ngobuchule obutsha bokwenza izinto, ukwenza ukhuphiswano olwahlukileyo. Nokuba "iigummies ezinokuthengiseka" okanye "iigummies zejusi yeziqhamo" ezisebenzayo, ezi sele zixhaphakile kwimithombo yeendaba yoluntu. Azisekho nje ishwamshwam – ziguqukele ekubeni zizixhobo zokunceda uxinzelelo, iipropu zeefoto, kunye namaqonga okwabelana aquka iGeneration Z yokusukela ulonwabo oluncinci.

Umjikelo omtsha wedabi lokuqwalaselwa

Ukuthandwa kweegummies kwenza ukuba impumelelo ibe lula, kodwa ifuna imigangatho ephezulu: ayifuneki nje ukuba ithengise kakuhle kwaye iqhume ekudumeni, kodwa ikwagcina impumelelo yexesha elide njengabathengisi abanyamezelayo. Ukuphonononga iimveliso zegummy ezisanda kuqaliswa, zeziphi ezinethuba lokuba ziingoma ezihlala ixesha elide? Ukuqhubekeka kwingxoxo yangaphambili, iXintiandi, ethe yazuza ukuphakama kwebhrendi ngokusebenzisa iigummies zayo ze-3D ezixobukayo, ayiphumlanga kwizinto zayo. Ikhokele phambili ngokubambisana ne "Zootopia 2" ukuqalisa i-100% yeegummies zejusi.

Phakathi kwezi mveliso, zombini iigummies ezinencasa ye-Vitamin C yejusi kunye ne-lollipop ye-lollipop ye-Vitamin C ibonisa i-100% yejusi yeziqhamo ecocekileyo, ekhoyo kwi-raspberry kunye ne-flavour ye-orenji yegazi. Ezi mveliso zithembisa imvakalelo entsha yeziqhamo ngokuhlafuna, kugxininisa ubunyulu bendalo kunye nokhuseleko lwendalo. Bakwabonelela ngeyongezelelo ye-vitamin C yemihla ngemihla ngelixa ingenaswekile ngokupheleleyo kwaye ingenawo amafutha, inika abathengi isiqinisekiso sempilo esongezelelweyo. I-Want Want QQ Fruit Knowledge Gummies, efikelele kwi-25 yezigidi zeeyuan kwiintengiso kwinyanga enye enesiqingatha yokuqaliswa, ngokufanayo iqulethe i-100% yejusi kwaye igxininise "i-zero fat, i-light load" yokuzonwabisa okumnandi. U-Kouli uyaqhubeka nokutyikitya ingcamango ye-hamburger gummy ngokuzisa iilekese zebhegi ezibhakiweyo kulo nyaka, ezisa enye into emangalisayo. I-HAO Liyou's Fruit Heart series ikhupha iincasa ezintsha: iYangzhi Ganlu (ithontsi lombethe eliswiti) kunye neGolden Kiwi (ikiwi yegolide), idityaniswe luyilo lweentyatyambo lwexesha lonyaka olufana nentyatyambo yepesika emhlophe kunye neelekese eziluhlaza ze-grapefruit zejasmine ezihambelana nokuthandana kwentwasahlobo. I-Fruit Heart Series yazisa iimveliso ezinencasa yevatala ezihambelana ngokugqibeleleyo nehlobo, kunye ne-90% yesiqulatho sejusi eqinisekisa ukumnandi kunye neenzuzo zempilo. Njengoko ishishini legummy lingena kwisigaba esitsha, iibrendi kufuneka zivelise izinto ezintsha ukuze zidlule kwimijikelo yemveliso kwaye zibe ngabathengisi abanyamezelayo kweli xesha lokunqongophala kwengqwalasela.

• Unyakakelwe
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• Uhlobo lweshishini
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• Ilizwe / Ingingqi
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• Ishishini eliphambili
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• Iimveliso eziphambili
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• Ishishini lomntu osemthethweni
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• Abasebenzi bazonke
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• Ixabiso lokuphuma lonyaka
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• Ukuthengisa ngaphandle
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• Abathengi abasebenzayo
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