Ingabe ufuna ukwenza uswidi othambile? Okokuqala, kungani abantu abasha behlanya ngakho.

"Umkhiqizo odayiswa ngokushesha engiye ngawuphatha ezinyangeni eziyisithupha ezedlule bekungamaswidi athambile. Abathengi bayawuthanda nje," wabelane nomsabalalisi uMr.Lu, waseSifundazweni saseJilin neChina Candy muva nje. Ngempela, ezinyangeni eziyisithupha ezedlule, amaswidi athambile—izinhlobo ezihlukahlukene zawo—bebe yisigaba okukhulunywa ngaso kakhulu phakathi kwabasabalalisi, abakhiqizi, kanye nemikhiqizo e-China Candy.

Ngokuhlaziywa kwedatha yama-athikili athambile ahlobene namaswidi ashicilelwe yi-China Candy kanye nocwaningo lwasensimini, sesiqiniseke kakhulu ukuthi amaswidi athambile ayathandwa ngempela. Lapho abathengi bewathanda, abakhiqizi bazimisele ukuwakhiqiza, okwenza umjikelezo omuhle. Kodwa-ke, lesi sigaba esishisayo esidumile sibhekana nezingozi njengokuthi "ukuminyana izimbangi," "i-homogenization," kanye nokuphazamiseka kwemakethe ngenxa yokuncintisana kwe-cutthroat.

Ngakho-ke, ukuthi ungagqama kanjani kulesi sigaba esithrendayo futhi udale uswidi othambile we-blockbuster uba umbuzo obalulekile.

Ukuwina ngama-Soft Candies

Ngo-2024, i-Xufuji yathuthukisa i-Xiong Doctor Soft Candy yayo embonini ngamaswidi aqhuma amajusi angu-100%, athole ukuhlonishwa ngezinkanyezi ezintathu kuma-ITI International Taste Awards - avame ukubizwa nge-"Oscar of Food". Kulo nyaka, uchungechunge lukaswidi oluthambile lwe-Xioning Doctor luka-100% (okuhlanganisa amaswidi aqhumile namaswidi ahlutshiwe) lufakwe ohlwini ngempumelelo phakathi kwe-Top 100 Innovative Brands ye-iSEE.

Njengoba igama liphakamisa, uswidi othambile wejusi u-100% ubhekisela kuswidi othambile owenziwe ikakhulukazi ngejusi yezithelo ehlanzekile engu-100% enezinye izimuncumuncu, izimibalabala nezithasiselo ezincane noma ezingenawo nhlobo.

Lolu hlobo lwe-candy ethambile alugcini nje kuphela ukunambitheka kwemvelo kwejusi yezithelo, kodwa futhi luthuthukisa kakhulu ukunambitheka komkhiqizo. Khonamanjalo, izinto zokusetshenziswa ezimsulwa zemvelo zicebile ngokudla okunempilo, okuhlangabezana nesidingo sabathengi bokudla okulula okunempilo. Isigaba esidumile esilandelwa yiwo wonke umuntu osembonini kamaskandi njengamanje.

I-China Candy ithole ukuthi amaswidi athambile angu-100% aya ngokuya aduma emakethe muva nje. Imikhiqizo eminingi efana ne-Wangwang, i-Xinqitian, i-Xu Fuji ne-Blue Blue Deer yethule amaswidi athambile amasha ano-"100% juice". I-Jin Duoduo Food, uhlobo lwasekhaya oluphinda lungene emakethe yaseShayina ngemva kokunwetshwa phesheya kwezilwandle, lugxile ekukhiqizeni amaswidi athambile asebenzayo futhi ajabulisa ngaphansi kwemikhiqizo emibili emikhulu: i-Beiubao ne-Amais. Imikhiqizo yabo ephambili efana ne-Beiubao Probiotic Soft Candy, i-Amais 4D Building Blocks, kanye ne-Amais 4D Burst-Style Soft Candy ithwebule ngempumelelo kokubili ukunambitheka nezinhliziyo zabathengi baseShayina.

Amaswidi athambile azizuza kanjani izinhliziyo zabantu abasha?

Emakethe yaseMelika, uNerds——, inkosi yamaswidi athambile ngaphansi kukaFerrero owayehola amaRandi ayizigidi eziyizinkulungwane ezingu-6.1 ngonyaka, wenza isibuyekezo esimangalisayo—kusuka ekuthengisweni kweNestlé kuya esigabeni sikaswidi esithambile sase-Amazon. Imfihlo eyinhloko ilele emisha eqhubekayo. Ngokusho kwe-Innova Market Insights '"Amathrendi Ayishumi Aphezulu Embonini Yezokudla Neziphuzo Yase-China," i-"Experience First" ihamba phambili ohlwini, ngo-56% wabathengi baseShayina abalindele ulwazi olusha oluvela ekudleni. Amaswidi athambile agcwalisa lesi sidingo ngokwemvelo. I-Nerds Soft Candy, naphezu kokuncipha kokuthengiswa, isungulwe ngesibindi ngokugoqa amaswidi amuncu anemibala ngama-jelly cores esitayela se-QQ, afinyelela ukuthungwa okukabili kwengaphandle elicwebezelayo nengaphakathi elithambile.

Ngempela, imvelo eguquguqukayo yamaswidi athambile ivumela ukuguquguquka okukhulu kokudala. Amaswidi e-gum asephenduke izintandokazi zabathengi, nge-burger yawo ebabazekayo, i-cola, kanye nemiklamo emise okwe-pizza eyenza umnikelo obalulekile. Njengoba iphayona kumaswidi asebenzayo, i-Beiubao yethule ngokulandelana izinhlaka ezinothiswe i-zinc, i-fiber gummies yezithelo/yemifino, nama-gummies e-elderberry kavithamini C, kancane kancane yandisa iphothifoliyo yayo yomkhiqizo osebenzayo - konke sibonga izici ezingokwemvelo zamagummies. Le nzuzo iphinde ibonakale ekhononi lobuchwepheshe: 100% ubuchwepheshe bokuqukethwe kwejusi yesithelo emsulwa okwamanje bukhethekile kuma-gummies, kuyilapho imikhiqizo yendabuko efana nama-lollipops nama-marshmallows ayivamisile ukuba nejusi engaphezu kuka-50%. Le nzuzo yempahla eluhlaza ivumela ama-gummies ukuthi agcine iphunga elimnandi lezithelo kuyilapho ezuza ukuthungwa okuyingqayizivele njengokuthi "ukuqhuma" kanye "nesikhungo esigelezayo" ngamasu okucubungula amasha, okudala ukuncintisana okuhlukene. Kungakhathaliseki ukuthi "i-peable gummies" noma "ama-gummies ejusi yezithelo" abukekayo, lokhu sekuyinsakavukela okuphakelayo kwabantu abasha ezinkundleni zokuxhumana. Akusezona nje ukudla okulula kuphela - seziguqukele ekubeni amathuluzi okunciphisa ukucindezeleka, ama-props ezithombe, kanye nezinkundla zokwabelana ezihlanganisa ukuphishekela injabulo encane kwe-Generation Z.

Umjikelezo omusha wempi yokunakwa

Ukuduma kwama-gummies kwenza impumelelo ibe lula uma kuqhathaniswa, kodwa idinga izindinganiso eziphakeme: akufanele nje kuphela ukuthi zithengise kahle futhi ziqhume ngokuduma, kodwa futhi zigcine impumelelo yesikhathi eside njengabathengisi abakhuthazelayo. Ukubuyekeza imikhiqizo ye-gummy esanda kwethulwa, yimiphi esethubeni lokuba amahithi ahlala isikhathi eside? Iqhubeka kusukela engxoxweni yangaphambilini, i-Xintiandi, ezuze ukuphakama komkhiqizo ngokusebenzisa izinsini zayo ezixebuka ze-3D, ayikakaphumuli ebuhleni bayo. Ike yahola ngokubambisana ne-"Zootopia 2" ukwethula ama-juice gummies angu-100%.

Phakathi kwale mikhiqizo, womabili ama-gummies ane-flavour yejusi ka-Vitamin C kanye namaswidi e-lollipop ka-Vitamin C afaka u-100% wejusi yezithelo, etholakala ku-raspberry ne-blood orange flavour. Le mikhiqizo ithembisa ukuzwa okusha kwezithelo ngokuhlafuna, igcizelela ubumsulwa bemvelo nokuphepha kwemvelo. Baphinde banikeze isithako se-vitamin C nsuku zonke ngenkathi bengenashukela ngokuphelele futhi bengenawo amafutha, benikeza abathengi isiqiniseko sezempilo esengeziwe. I-Want Want QQ Fruit Knowledge Gummies, ezuze ama-yuan ayizigidi ezingu-25 ekuthengisweni phakathi nenyanga eyodwa nengxenye yokwethulwa, ngokufanayo iqukethe ijusi engu-100% futhi igcizelela "amafutha angekho, umthwalo omncane" wokuzitika okumnandi. I-Kouli iqhubeka nomqondo wayo wokusayina we-hamburger gummy ngokwethula amaswidi esikhwama esibhakiwe esisha kulo nyaka, iletha esinye isimanga esijabulisayo. Uchungechunge lwe-HAO Liyou's Fruit Heart luqala ukunambitheka okusha: i-Yangzhi Ganlu (amazolo amnandi) kanye ne-Golden Kiwi (i-kiwi yegolide), ehambisana nemiklamo yezimbali zesizini efana nokuqhakaza kwepentshisi elimhlophe kanye namaswidi ekhasi le-grapefruit e-jasmine ahambisana nokuvela kothando kwasentwasahlobo. I-Fruit Heart Series futhi yethula imikhiqizo enambitheka yekhabe efanelana kahle nehlobo, ngokuqukethwe kwejusi okungu-90% okuqinisekisa kokubili ubumnandi nezinzuzo zezempilo. Njengoba imboni ye-gummy ingena esigabeni esisha, imikhiqizo kufanele isungule ukuze idlule imijikelezo yomkhiqizo futhi ibe abathengisi abathembekile kule nkathi yokunganakwa.

• Unyaka ususunguliwe
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• Uhlobo lwebhizinisi
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• Izwe / Isifunda
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• Imboni Eyinhloko
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• Imikhiqizo eyinhloko
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• I-Enterprise Lebird
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• Inani labasebenzi
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• Inani lokukhipha lonyaka
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• Thumela Imakethe
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• Amakhasimende Ahlanganisiwe
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